Furniture giant IKEA regrets its flagship "creating a good everyday life for everyone" while Google, the technology meteor, sees its mission as "an organization of all human knowledge".   How can a company translate such a lofty mission into a successful business strategy? And is it even possible to measure this?

  The Wise Stone is a strategic workshop that presents a groundbreaking methodology for formulating a business mission, translating it into an action-oriented strategy and casting a series of metrics that allow the organization to grow on four core levels: the purpose. The striker. The platform. And the people.